A teenager running a real business
Kaira designs, crochets, photographs and ships every order herself, alongside school. Not a school project — a working label with paying customers across India.
Press & Media
Press Kit
MadebyKaira is a handmade crochet label from Gurgaon, India, founded and run single-handedly by Kaira, who started crocheting at fourteen. Everything below is free to quote. For interviews, samples or high-resolution imagery, get in touch.
Fast facts
- Founded
- 2025, Gurgaon, India
- Founder
- Kaira — began crocheting at 14
- Made by
- One pair of hands, no factory
- Hours per bag
- 16–28 hours of continuous handwork
- Price range
- ₹149 adornments to ₹1,499 bags
- Ships
- Across India — free over ₹1,500
Story angles
Slow fashion, measured in hours
The Cloud took twelve failed attempts before one held its shape. Each bag is 16 to 28 hours of continuous handwork, which is exactly why nothing here is mass-produced.
What 'handmade' actually means in India
Most marketplace listings labelled handmade never touched a hook. MadebyKaira publishes its hours, its materials and its process so buyers can tell the difference.
Imagery
These images may be used in editorial coverage with credit to MadebyKaira. Write in for print-resolution files or additional process photography.
Coverage
MadebyKaira is a young label and coverage is just beginning. Features and mentions will be listed here as they appear. If you have written about us, tell us and we will add and link it.
Media contact
Interviews, samples for shoots, gift-guide inclusions and quotes — reach out on WhatsApp or Instagram and Kaira will respond directly.